Trends

A round-the-world trip is a dream that is on the wish-list of many travelers. Who has not ever imagined becoming a 21st century Phileas Fogg and travel the world as in Jules Verne's novel?

Every hour, five elephants are killed by poachers in Africa. In this context, sustainable luxury tourism plays a crucial role, not just as a way to experience the continent’s wild beauty, but as a source of funding for conservation efforts and a driver of local economies. When done responsibly, it helps protect endangered species and supports communities that live alongside them.

Responsible and sustainable tourism has found a successful model in luxury and exclusive travel experiences, where sustainability goes far beyond solar panels, skipping daily towel changes, or recycling waste. It’s about creating long-term value for local communities, protecting ecosystems, and redefining the very concept of luxury through purpose and impact.

We are increasingly aware of the impact we leave in the countries we visit and luxury travel is being redefined. The luxury experience is evolving around three concepts: Sustainability, remote, and experiential.